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Architecting Measurable Growth for Commerce Media

Drowning in data, starving for insights? I connect the dots, turning retail media chaos into measurable growth.

Connecting Teams, Data, and Decisions

Modern commerce media fails when it operates in silos. I serve as the connective tissue between technical teams & business strategists, translating complexity into alignment. I ensure data informs every decision by building the infrastructure to measure what matters.

15+

7+

Years of Experience

Enterprise Accounts

Strategic flywheel connecting Commerce Media and expertise.

The M-Shaped Expert

Specialists optimize one layer. Generalists skim many. Commerce media requires deep expertise across interconnected disciplines.

Data Strategy

AdTech Stack Architecture

Identity Resolution

First-Party Data Activation

Signal Resilience & Governance

Cross-Platform Orchestration

Marketing Mix Modeling (MMM)

Multi-Touch Attribution (MTA)

Data Clean Room Analytics

Incrementality & Experimentation

Agentic Analytics

Commerce Media Strategy

RMN Operating Models

Media Investment Optimization

Cross-Functional Leadership

Strategic Roadmap Execution

Advanced Analytics

Marketing Strategy

About Me

I started my career in digital marketing and moved into building the systems that make marketing accountable. Over seven years across North America and South Asia, I’ve navigated the industry’s shift from cookie-based tracking to privacy-first commerce and retail media ecosystems.

Today, I lead measurement strategy for enterprise clients across major North American retail media networks, including Amazon Ads, Walmart Connect, Kroger Precision Marketing, The Trade Desk, Google Marketing Platform, and others. My work spans walled gardens and open web platforms, delivering attribution and audience strategies that guide millions in media investment.

In parallel, I help SMEs design scalable AdTech and measurement infrastructure without enterprise budgets, making advanced analytics accessible beyond Fortune 500 brands.